Company Overview:

Dean Gray Enterprises’ goal is to help non-profits raise funds through corporate sponsorships. We highlight your organization most sellable assets and cultivate long term corporate funding partners. These partners greatly want to help your organization fulfill its obligation to service the community. Maintaining these fundraising partners is the foundation to securing the funding your non-profit needs to build upon its future. Weather it’s marketing, advertising, and/or PR we will work hard to show your organizations most appealing tangible and/or intangible qualities. Allow us to become fundraising partner saving you time and effort.

 

Why do companies sponsor charitable events?

Increasing brand loyalty? Companies want to show their involvement in the community. They also want the communities they serve to know that they have a vested interest in their lives beyond what they purchase. The sponsor in turn develops more customer loyalty therefore increasing their brand’s appeal. This may make the difference in allegiance to one brand verses another.

 

Changing their brand image. Sponsors want your members to see the value of their brand over another competitor’s brand so they partner with non-profit organizations to connect with your members and provide a human side to their companies. Non-profit partners influence public opinion and encourage greater brand loyalty.

 

Sponsorship awareness and visibility. Many sponsors want direct public opinion on responses to their brand and how it impacts the buying decisions of the public a large. This allows them to judge whether the monies spent in R&D is really bringing them the returns on their investment they estimated they would be getting.

 

Driving retail traffic and sales.

Most retailers spend large amounts of money to attracting and retaining customers. They use discounted items, sellable incentives, and loyalty programs to keep these customers coming back again and again. The advertising industry has made millions serving the needs of retail merchandisers. Non-profits organizations also have the power to influence these customers and their influence can have a more profound effect then that of advertising agencies. This is why retailers are very interested in partnering with your organization.

 

Highlighting Community Responsibility.

Sponsors have a conscience and many have set aside monies to give back to the community through non-profit partnerships. This partnership allows them to serve their respective communities indirectly and helps them build their reputation as an essential part of the communities they serve. Sponsors know it is good for their image if the public sees how involved they are in the local community.

 

How will your organization succeed in corporate fundraising?

The first thing your organization needs to understand is that millions of dollars are spent on sponsorships every year. However, many non-profits have no understanding of what information they should prepare to attract these readily available dollars.

Organizations looking for good fundraising need to realize that sponsorships are a business deal, not a donation. They also need to understand the skills involved in securing a good corporate sponsor are different from those that work for raising monies for a successful event. At a successful fundraising event the goal is to raise funds be means of asking for a donation that is tied to a specific cause.

Sponsorship fundraising works by attracting the contributor by means of the marketing, advertising, public relations benefits you can provide to them. The non-profit who wants to be a sponsorship fundraising heavyweight must first change its attitude. They must understand that the skill set needed to position itself as a serious candidate for corporate funds comes from a strong sales and marketing organizational focus.

 

The successful organization must demonstrate several characteristics:

·       They must develop and understanding their value as a non-profit partner and convey how that value will be use to influence the masses on the corporation’s behalf.

·       They must understand how to build and cultivated relationships so as to maximize their long-term benefits.

 

Our process:

We help find the ideal sponsor. First we assess your organization.

What is your mission? What is your organizational structure? What assets your organization has? How can we maximize your organizations marketing advantages?

We then match your ideals with that of the sponsoring partner(s) and determine which sponsors philosophies match yours. Then we design a program that maximizing both parties’ objectives.

After completing a needs assessment, we create a cohesive message and produce a customized solution ties in all the objectives both partners.

Finally, a program is marketed and advertised so as to stimulate the public at large.

Then the event is evaluated for effectiveness, appeal, and fundraising goals. Improvements are had and then the process is repeated again.